Taking a research pea into a new state.

A Gujarat brand's first step into Madhya Pradesh — Hindi creative, district targeting and a phase-gated plan that only scaled what worked.

ClientNidhi Seeds

CropHara Bhara pea

SeasonRabi launch

AreasMadhya Pradesh

Languagesहिन्दी

The brief

Nidhi had a strong Gujarat name and a new pea variety. Madhya Pradesh farmers had never heard of either. The launch had to build trust in Hindi, district by district, without burning the season on guesswork.

What we did

Phase-gated plan

Test districts first, then expand only into what showed real farmer response.

Hindi ad variants

Multiple Hindi creative routes tested side by side for the pea launch.

District map

Targeting drawn around pea-growing districts and dealer reach.

Dealer hand-off

Leads routed to the MP dealer network as it came up.

Areas targeted

Where the brand showed up.

Madhya Pradesh

In the farmer’s language

हिन्दी

Delivered

Growth you can see in the field.

Launch planPhase gates and district map

Hindi creativesAd variants for testing

Lead routingFarmer leads to new dealers

Next season starts now

Want this for your crop?

Tell us the crop, the states and the sowing window. We'll come back with a season plan — creative, languages, on-ground and tech.

sales@newwayagri.com · +91 98884 42933

Thank you ji — the team will reach out on WhatsApp within a working day. For anything urgent: +91 98884 42933.