← All work · Multilingual scale

11 products. 11 states. One Kharif.

From a regional brand to a national digital presence — state-wise campaigns, each in its own language, with leads routed automatically to the right team.

ClientKurnool Seeds
CropHybrid maize + 10 more
SeasonKharif
AreasUttar Pradesh, Telangana, Maharashtra, Madhya Pradesh + more
Languagesहिन्दी · বাংলা · অসমীয়া · తెలుగు · ಕನ್ನಡ · தமிழ் · मराठी
The brief

Kurnool Seeds wanted to be visible far beyond its home market in a single Kharif. That needed one campaign architecture that could speak eleven states' languages and send every farmer to the right dealer.

What we did

Kharif plan

Product × state matrix with timing for each sowing window.

Same ad, many languages

One creative idea adapted for each state's language and crop.

Video & WhatsApp

Regional videos and WhatsApp follow-up for farmers.

BTL toolkit

Posters, leaflets and dealer material for the field team.

Lead routing

Automated routing of leads to state teams.

Areas targeted
Areas targeted

Where the brand showed up.

Uttar PradeshTelanganaMaharashtraMadhya PradeshKarnatakaTamil NaduBiharWest BengalAssamJharkhandChhattisgarh

In the farmer’s language

हिन्दीবাংলাঅসমীয়াతెలుగుಕನ್ನಡதமிழ்मराठी
Delivered

Growth you can see in the field.

Kharif planState × product
Regional creativesEach state's language
VideosProduct & awareness
BTL toolkitField-ready
Lead routingAutomated hand-off
Next season starts now

Want this for your crop?

Tell us the crop, the states and the sowing window. We'll come back with a season plan — creative, languages, on-ground and tech.

sales@newwayagri.com · +91 98884 42933

Thank you ji — the team will reach out on WhatsApp within a working day. For anything urgent: +91 98884 42933.
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