A branded van that turned every village stop into a show — jingle, film, games, and a farmer list that went straight into CRM.
Sun Max needed to be the bajra hybrid farmers asked for by name across the Rajasthan–Haryana belt before sowing. Hoardings alone don't start conversations. A van that arrives, plays a song everyone hums, and gets the whole chaupal playing does.
District-wise van routes, a stop-by-stop SOP and a crew cheat sheet so every village got the same show.
A folk-hook jingle in Rajasthani-Hindi that announced the van before it turned into the lane.
Product film and farmer testimony played on the LED panel at every stop.
Target mein bharo bharosa and Dana bharo, daav lagao — games built around the seed promise, with branded prizes.
Every participant captured on the spot and routed to dealers and the sales team.
“Sun Max grain outweighs them all.” — the van jingle hook
Aim-and-throw game: hit the target, win trust — and a Sun Max goodie.
Fill-the-grain challenge that shows the bold, heavy Sun Max ear in farmers' hands.
Tap to play. Original language, original cut.
Tell us the crop, the states and the sowing window. We'll come back with a season plan — creative, languages, on-ground and tech.
sales@newwayagri.com · +91 98884 42933
