A 360° Maharashtra campaign across six districts — Marathi films and jingle on screens, and demos, dealer meets, haat stalls and a van on the ground.
Laxmi Sikka had to win maize farmers in Khandesh, Marathwada and western Maharashtra. That meant speaking Marathi everywhere — on YouTube, on Meta, and at the haat.
Dhule–Shirpur, Nandurbar–Shahada, Jalgaon–Chopda & Pachora, Chh. Sambhajinagar–Vaijapur & Phulambri, Ahmednagar–Mirajgaon, Solapur–Malshiras.
A Marathi jingle, Sikka brand film, Zara launch film and song.
Meta, YouTube and Google Display running in phases across the season.
Farmer demos, dealer meets, haat stalls and a branded van in the same talukas.
Ram Navami and Ganesh films that kept the brand in farmers' feeds.
Tap to play. Original language, original cut.
Tell us the crop, the states and the sowing window. We'll come back with a season plan — creative, languages, on-ground and tech.
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