← All work · Season playbook

Three cumin seasons. One system that never switches off.

Always-on Gujarati campaigns that follow the crop — awareness before sowing, leads at purchase, recall at the counter, and WhatsApp as the farmer's front door.

ClientNidhi Seeds
CropCumin · Groundnut
SeasonEvery Rabi & Kharif since 2023
AreasSaurashtra, Kutch, Gujarat, Madhya Pradesh
Languagesગુજરાતી · हिन्दी
The brief

Cumin and groundnut buying decisions in Saurashtra and Kutch happen in a few tight weeks. Nidhi needed to be top of mind before those weeks and at the counter during them — every season, without starting from zero each time.

What we did

Season calendar

Awareness, lead, recall and dealer phases mapped to sowing windows for cumin and groundnut.

WhatsApp as a counter

Click-to-WhatsApp ads open a Gujarati farmer conversation that answers, qualifies and hands over to dealers.

Gujarati reel engine

Farmer films, songs and festive reels in the language farmers speak at home.

Recall & retargeting

Recall bursts at purchase time and retargeting for dealers and the field team.

AI calling & website

AI calling to follow up farmer leads, plus the brand website and social running all year.

The season, every season

A calendar that follows the crop.

JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
NOV
DEC
Groundnut awareness
Groundnut leads + WhatsApp
Cumin awareness
Cumin leads + recall
Dealer retargeting
Festive reels
Planning

Illustrative season shape. Exact windows shift with monsoon and sowing.

Chapter two

Taking a research pea into a new state.

A Gujarat brand's first step into Madhya Pradesh — Hindi creative, district targeting and a phase-gated plan that only scaled what worked.

Read the MP story→
Creative delivered

The films.

Tap to play. Original language, original cut.

Nidhi
Jingle / song16:9
Nidhi Seeds

Nidhi Seeds — the song

Gujarati
Nidhi
Film16:9
Nidhi Seeds

“Darwajo” — Nidhi Shine film

Gujarati
Nidhi
Film16:9
Nidhi Seeds

Captain Smit — cricket film

Gujarati
Nidhi
Film16:9
Nidhi Seeds

Captain Smit — English subtitled

Gujarati · EN subs
Nidhi
Film16:9
Nidhi Seeds

JEET — variety film

Gujarati
Nidhi
Animation16:9
Nidhi Seeds

Nidhi — animated airline spot

Gujarati
Nidhi
Jingle / song16:9
Nidhi Seeds

Nidhi — long-form song

Gujarati
Nidhi
Jingle / song9:16
Nidhi Seeds

Nidhi Shine — song cut

Gujarati
Areas targeted
Areas targeted

Where the brand showed up.

SaurashtraKutchGujaratMadhya Pradesh

In the farmer’s language

ગુજરાતીहिन्दी
Delivered

Growth you can see in the field.

Season playbooksCumin and groundnut, every season
WhatsApp chat adsGujarati conversation flows
Films & songsNidhi song, Darwajo, Captain Smit, JEET
AnimationAirline-style animated spot
Lead + AI callingFarmer follow-up at scale
Website & socialAlways-on brand presence
Next season starts now

Want this for your crop?

Tell us the crop, the states and the sowing window. We'll come back with a season plan — creative, languages, on-ground and tech.

sales@newwayagri.com · +91 98884 42933

Thank you ji — the team will reach out on WhatsApp within a working day. For anything urgent: +91 98884 42933.
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