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NAKLI, GULABI, PAANI — micro-dramas that make seed messages binge-worthy.

Short vertical series with characters, cliffhangers and a farmer lesson in every episode — the format farmers already watch on their phones.

ClientNewway Originals
CropCounterfeit seed · Pink bollworm · Water
SeasonSeries
AreasHindi belt, Gujarat
Languagesहिन्दी · ગુજરાતી
The brief

Farmers scroll past ads. They don't scroll past a story. Newway Originals turns real farm problems into short episodic dramas a brand can own.

What we did

NAKLI

A counterfeit-seed thriller for the Hindi belt.

GULABI

Pink bollworm, told as a village drama.

PAANI

Water and irrigation, in Gujarati.

Festival drama

“Jawara” — a Navratri micro-drama.

Creative delivered

The films.

Tap to play. Original language, original cut.

Newway
Micro-drama9:16
Newway Originals

“Jawara” — Navratri micro-drama

Hindi
Newway
Micro-drama9:16
Newway Originals

Micro-drama — episode 1

Hindi
Newway
Micro-drama9:16
Newway Originals

Micro-drama — episode 2

Hindi
Newway
Micro-drama9:16
Newway Originals

Micro-drama — episode 3

Hindi
Delivered

Growth you can see in the field.

Series conceptsDecks and episode arcs
ScriptsEpisode by episode
Produced episodesVertical, AI-assisted
Next season starts now

Want this for your crop?

Tell us the crop, the states and the sowing window. We'll come back with a season plan — creative, languages, on-ground and tech.

sales@newwayagri.com · +91 98884 42933

Thank you ji — the team will reach out on WhatsApp within a working day. For anything urgent: +91 98884 42933.
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