From first lead campaign to a full brand system.

Gujarati lead campaigns grew into celebrity-led Rabi films, corporate brand guidelines and the King & Queen catalogue.

ClientWestern Bio · King & Queen

CropMustard · Cumin · Vegetables

SeasonRabi

AreasGujarat, Rajasthan

Languagesગુજરાતી · हिन्दी

The brief

Western Bio's products were good; the brand wasn't consistent from leaflet to video to packet. As the campaigns worked, the next job was making every touchpoint look like one company.

What we did

Lead & video campaigns

Gujarati campaigns for mustard and cumin.

King Sumo Gold

A Rabi push for the mustard hero product with celebrity-led films.

Brand guidelines

Logo, colour, type and layout rules for the whole company.

King & Queen catalogue

A product catalogue farmers and dealers actually keep.

Areas targeted

Where the brand showed up.

GujaratRajasthan

In the farmer’s language

ગુજરાતીहिन्दी

Delivered

Growth you can see in the field.

Rabi filmsCelebrity-led

Brand guidelinesCorporate identity system

CatalogueKing & Queen range

Next season starts now

Want this for your crop?

Tell us the crop, the states and the sowing window. We'll come back with a season plan — creative, languages, on-ground and tech.

sales@newwayagri.com · +91 98884 42933

Thank you ji — the team will reach out on WhatsApp within a working day. For anything urgent: +91 98884 42933.