← All work · Data + campaigns

Hybrid launches, backed by clean farmer data.

Season campaigns for cotton, paddy and bajra, a live reporting dashboard, and the unglamorous step behind every good farmer campaign: cleaning and segmenting the farmer database.

ClientKaveri Seeds · Genomix
CropCotton · Paddy · Bajra
SeasonKharif 2026
AreasNorth India
Languagesहिन्दी
The brief

Before sending a single WhatsApp, the farmer list had to be trustworthy — deduplicated, segmented by crop and region, and ready for targeted messages.

What we did

Data clean-up

Farmer databases cleaned and segmented by crop and region.

Season campaigns

Cotton (North), paddy and bajra campaigns.

Live dashboard

Reporting the client team could read every week, with budget moved to what worked.

Areas targeted
Areas targeted

Where the brand showed up.

North India

In the farmer’s language

हिन्दी
Delivered

Growth you can see in the field.

Clean farmer dataSegmented
Season campaignsCotton · paddy · bajra
DashboardWeekly reporting
Next season starts now

Want this for your crop?

Tell us the crop, the states and the sowing window. We'll come back with a season plan — creative, languages, on-ground and tech.

sales@newwayagri.com · +91 98884 42933

Thank you ji — the team will reach out on WhatsApp within a working day. For anything urgent: +91 98884 42933.
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